CV

Professional Summary

As an Internal Communications Manager with a decent chunk of experience, I excel in crafting and delivering empathetic, audience-focused messaging that resonates and engages. My expertise lies in establishing robust communication infrastructures and developing strategic communication plans, always with a strong emphasis on aligning them with our purpose, values, and culture. As a skilled writer and a purpose-driven leader, my passion for people and language shines through in my work.

In my current role, I am recognised for my strategic ability to evolve our communication ecosystem, keeping our team well-informed and connected. I bring a unique blend of professionalism and creativity, infusing our communications with an 'unboring' edge. My technical savvy complements my communication skills, allowing me to leverage the tools and platforms available effectively.

Working closely with executive leadership teams, I have honed my ability to be the voice of many to many, effectively bridging gaps and fostering a shared sense of purpose and vision. I pride myself on being a versatile communicator who wears many hats, using diverse skills to galvanise people around common goals. My hands-on approach and knack for shaking things up make me an invaluable asset in any dynamic, forward-thinking organisation.

Skills

Strategic Communications Copywriting Event Management

Crisis Communications Adobe Experience Manager

Team Engagement & Experience Intranet Design

Critical Thinking & Reasoning Executive Partnering

Work Experience

2020 - Current

Internal Communications Manager - BWS

Strategic Communication Management: Orchestrated and continually refined the internal communication strategy to align with the brand's objectives. Played a key role in the annual strategy design process, integrating communication plans with the brand's strategic direction.

Leadership Communication: Collaborated with the executive leadership team to enhance their communication with Team Members. Specialised in developing unique leader-led messages and coached senior leaders for presentations, events, and live streams, thereby strengthening their rapport and visibility within the team.

Change Management and Crisis Communication: Effectively managed communications during organisational transformations and crisis situations. Utilised clear and concise messaging to guide employees through changes and maintain stability in challenging periods.

Event Management and Employee Experience Programs: Led the planning and execution of internal events and designed innovative employee experience programs, contributing to heightened engagement and a positive organisational culture.

Team Leadership and Development: Led a micro-team of communications professionals, focusing on their development and maintaining high standards in internal communication practices.

Audience Engagement: Developed and disseminated communications with a diverse workforce of over 10,500 Team Members in mind, using a variety of channels and techniques to reach as many Team Members as possible and maintain an informed and engaged workforce.

2018-2019

Operations Comms Manager - BWS

Collaboration with Operations Support Team: Fostered a strong partnership with the operations support team, focusing on delivering comprehensive communications that equipped in-store teams with the tools and information necessary for optimal performance and exceptional customer service.

Intranet Management and Enhancements: Managed and continually improved our intranet, making it a vital, user-friendly resource for in-store Team Members.

Event Management: Designed and delivered events for our annual strategy and summer campaign launches, aligning our above-store team to our goals for the year and summer ahead.

Reach and Engagement: Created and implemented a tailored communication strategy to enhance reach and engagement among the in-store team, using various channels for effective information dissemination.

Team Leadership and Development: Led and nurtured the professional growth of the Operations Communications Specialist, fostering their development in communication skills and operational knowledge. Guided the specialist in effectively supporting the communication needs of in-store teams.

2017-2018

Operations Comms Specialist - BWS

Intranet Development and Design: Developed and designed the company intranet, focusing on creating a user-friendly and effective platform for internal communication and information sharing.

Communication Management: Handled the receipt, editing, and scheduling of internal communications, emphasising clarity and conciseness to maintain a consistent flow of information to in-store teams.

Strategic Communication Advisory: Provided expert advice on the most effective methods to communicate key messages to the in-store team for maximum reach and impact.

Event Support: Contributed significantly to the organisation and execution of annual company events.

Communications Collateral Design: Developed and designed various communications collateral, both digital and print, to support company messaging and enhance internal communication efforts.

2016-2017

Retail Support Specialist - BWS

Implementation Support: Actively supported and monitored the implementation of both state-based and national initiatives, focusing on their effective rollout across the Queensland store network.

Area Manager Assistance: Worked closely with Area Managers to identify issues within their respective area groups. Offered insights and suggested solutions to improve operational effectiveness and efficiency.

Internal Communications Skill Development: Began cultivating my skills in internal communications, recognising and harnessing my talents in this field. Focused on enhancing communication methods and strategies within the state to better support operational goals.

Initiative Feedback and Adaptation: Provided valuable feedback on the implementation of initiatives, contributing to their continuous improvement and adaptation to local needs.

Problem-solving and Strategy: Employed a solution-oriented approach to address operational challenges, suggesting innovative strategies to overcome obstacles and improve store performance.

2013-2016

Store Manager - BWS

Team Leadership: Led and motivated a diverse team, focusing on building a collaborative and productive work environment. Guided the team towards delivering exceptional customer service and achieving operational excellence.

Customer Service Excellence: Dedicated to providing outstanding customer service, fostering customer satisfaction and loyalty. Addressed customer needs effectively, contributing to a positive shopping experience.

Inventory Management: Oversaw inventory with a focus on stock accuracy, availability, and efficient handling. Implemented effective inventory control measures to optimise stock levels and reduce waste.

Rostering and Staff Scheduling: Managed team rosters, balancing team availability with business needs. Achieved optimal team levels to maintain service standards while controlling labour costs.

Workplace Safety Maintenance: Maintained a safe and compliant work environment, adhering to health and safety regulations. Proactively addressed potential hazards to safeguard team and customer well-being.

Sales Plan Execution: Drove sales performance and met or exceeded targets by executing the sales plan. Developed strategies to maximise sales opportunities and store profitability.

2012 - 2013

Trainee Store Manager - BWS

On-the-Job Learning: Engaged in a comprehensive learning process, gaining hands-on experience in various aspects of store management. Focused on understanding the nuances of effective retail operations and customer service.

Store Management Skills Development: Developed skills in areas such as inventory management, team rostering, customer service, and sales strategy execution through practical experience and guidance from senior Store Managers.

Operational Support: Actively supported the store’s daily operations, contributing to maintaining high standards of service and efficiency. Assisted in various tasks to gain a well-rounded understanding of store management.

Customer Service Engagement: Interacted with customers to gain insights into their needs and expectations, applying this knowledge to improve the shopping experience.

Team Collaboration: Collaborated with the store team, learning the importance of teamwork in achieving store objectives and maintaining a positive work environment.

Sales and Inventory Assistance: Assisted in managing sales targets and inventory control, gaining an understanding of how to balance customer needs with business objectives.

2011 - 2012

Casual Team Member - BWS

Customer Service: Provided high-quality customer service, assisting customers with their inquiries and purchases. Focused on creating a welcoming and helpful shopping experience.

Stock Replenishment: Actively involved in replenishing stock, making products available on the shelf for customers and maintaining store presentation standards.

Industry Passion and Career Aspiration: Developed a deep interest and love for the liquor industry while in this role. Recognised my potential for a fulfilling career path in this field and began cultivating the necessary skills and knowledge.

Team Collaboration: Worked collaboratively with the team to meet store objectives, contributing to a positive and efficient work environment.

Product Knowledge: Gained valuable knowledge about various liquor products, enhancing my ability to assist customers and make recommendations.

Education

2005 - 2007

University of Sydney

Bachelor of Arts (Philosophy)